11 Ways to Test Your Website to Maximize Results

At this point, nearly everyone turns to the internet for answers. This is where we as web designers come in. We bring websites to life but simply just having a website is not enough. It needs to be user-friendly, accessible and informative. And this is where website testing comes into play. Testing a website makes sure the website is valuable for websites but at the same times benefits the business that runs it by driving more leads and sales.

As a web designer you need to understand the different ways to test a website to generate the best results for both users and you as the site owner.

Why Run Website Tests

There are so many benefits to running tests on websites. Which test is run depends on the goal for the website. For instance, a website owner may want to:

11 Ways to Test Your Website to Maximize Results

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  • Maximize the website’s performance
  • Generate more sales
  • Gain more subscribers
  • Keep site visitors on the site for longer
  • Increase appointments booked
  • Increase form fills
  • Improve SEO
  • And more

At the end of the day, the goals typically come down to improving conversion rates (leads, customers, sales, etc.) and improving SEO.

Yes, these tests take time but they help website owners see results significantly faster.

To make sure you know exactly what to do to increase your conversion rates, let’s look at the types of tests you can run on your website. 


11 Types of Website Tests to Run

1. Website Speed Tests

A slow loading website can have a drastic negative impact on your conversion rates. Even worse, a slow website is horrible for SEO and you’ll receive far less traffic from Google.

Luckily, there are free tools that will show you a website’s speed on both desktop and mobile, as well as, what is causing your website to load slowly.

Good Website Speed Tools to Use:


2. Mobile Responsive Test

Google said years ago just how important a mobile-friendly website is. They have mobile-first indexing best practices which means they use the mobile version of content for indexing and ranking.

According to a Bright Local study, 61% of mobile users are more likely to contact a local business with a mobile site.

As you can see, not only is this important to users, this is important for SEO purposes as well.

Google's Mobile-Friendly Testing Tool is something that you can use to test if your website is friendly for all devices. It not only tells you if your website is responsive but also gives tips for fixing such issues.

3. Cross Browser Compatibility Test

With so many browsers available to users these days from Chrome to Safari to Firefox and beyond, it’s important to make sure your website works and appears correctly on all browsers. Even if you prefer one browser, your site visitors may use another.
There are two by which you can check for browser compatibility:

  • Manual Test: In this case the testers will be operating the website across different browsers, observing the application’s behavior and reporting the bugs if any. The testers try to cover as many browsers as possible.
  • Automated Test - There are a number of paid and free web browser testing tools available in the market that you can use for cross browser testing. These tools will pull up the website on various browsers so you can see how they appear from a single screen. Some popular options include:


4. Broken Link Check / Test

Broken or dead links can have a serious negative effect on your website’s ranking and usability. These create what’s known as an ‘error 404 page’ and do not create a positive user experience.

Using tools such as
Dead Link Checker will help you to root out such error pages.


5. Heatmaps

A heatmap is a really neat tool to better understand how your website visitors interact with your website. A heatmap watches the site visitors and then creates a visual report generated in real-time.

This helps identify where you should place call-to-actions, important site updates and your most important elements to gain maximum conversion.

Crazy Egg is a very popular tool for this.


6. A/B Testing

One of the best and most popular methods for analyzing and improving the conversion rate of your website is with A/B testing. In this type of testing you create similar pages with slight variations to the one you want to test to compare.

The variations are then tested against the same audience at different times to analyze the best performing landing page in terms of conversion.


7. Website Content Testing

A website’s popularity is not restricted to only its design and functionality. Content is one of the most important factors that should be kept in mind while developing a website. The images, blogs, videos, articles all comprise web content, and these must be optimized for search engines.

READ NEXT: Website Content Testing: What to Test & How to Do It

A website’s content testing, ensures that content of a website is appropriate for the target audience and suitable for them to understand.

8. Multivariate Testing

One of the best and most popular methods for analyzing and improving the conversion rate of your website is with A/B testing. In this type of testing you create similar pages with slight variations to the one you want to test to compare.

The variations are then tested against the same audience at different times to analyze the best performing landing page in terms of conversion. 


9. Usability Test

Usability Testing, also known as User Experience (UX) Testing is a method to determine how easy, user-friendly and accessible a website actually is. It also tests the ability of the website to meet its objectives and serve the audience appropriately.

10. Security Tests

Websites store a large amount of data, including transaction details, user credentials and other important information which is why it is very important to ensure that your website is secured from external threats and vulnerabilities.

Running security checks on your website ensures that no confidential data is getting exposed and external users are not able to change the functionality of the website in any which way.

Some great tools include:


11. Scroll Maps

Scroll maps are a specific type of heat map. They help you to analyze how site users scroll through your website which helps you to identify UX improvements and increase the website’s conversion rate.


How Often Should You Run Tests

Each of the above mentioned tests should be run for at least 60 days or until you achieve 25,000 visitors, whichever comes first. If your website does not receive that much traffic, you can run the tests for 60-days in order to gain enough data to know the changes will be relevant.


Which Tests Should You Run

Start by running just one test at a time. To select a test, first consider the objective of your site and what you want to be able to improve. That will help you narrow down what to test.

If you still have a few test options to choose from, pick one and after your initial test, you can move on to the next type of test. Testing and changing multiple things simultaneously can give you inaccurate data to make decisions on.


Wrapping Up

Running a wide variety of tests on your website will help you in achieving your website goals, mitigate risks and higher conversion rates. A well-optimized, quick loading, stable website that delivers high-quality content to its end users is more likely to gain traction both with visitors and search engines.

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