39 Questions to Ask Prospective Web Design Clients

You’re almost there, experiencing the rush of landing the next (or first!) web design project. We know the feeling, we’ve been there. But, do not get too excited and make your offer before you find out more about the client and their business.

We’ve pulled together 37 questions to ask prospective web design clients to make sure you know exactly what the business needs, how you can help them and there are no surprises later.

A little patience, positive approach and the list of these basic as well as important questions will ensure that you end up making a gorgeous website that’s done in time, and meets the client expectations as well as requirements.

Download the PDF version of these questions and keep them handy for when that next prospective client calls. 

Getting The Basics

It all starts with finding out the basic information about the business and the client. 

  1. Tell me about your company.
  2. What services and / or products does it provide? 
  3. What is the budget?
  4. Who is your target customer (/client / patient)?

    We also need to know the true reason the client is looking for help (it may be different than what they actually say so let’s ask a few questions to find out).

  5. What is the main goal of your website?
  6. What is the biggest problem your business faces online?
  7. What does a successful project look like to you?
  8. What has made you start looking for help at this time?
  9. How quickly do you want to see results?

    If a client has attempted this project before with someone else, you want to know what happened. Otherwise you could find yourself dealing with a client who has baggage.

  10. Have you ever hired someone to do this work before? If so when and what happened?
  11. How many people from the company will be providing feedback? If multiple people, who is the main contact?

    You also want to start at least planting the seeds for upsells and recurring revenue opportunities. This gets the client thinking about the future after the website is complete.

  12. How do you plan to maintain the website?
  13. Do you take regular backups of the website?
  14. Who will write new content for your website?
  15. Are there other marketing services you are considering? If so, which ones and why?
    1. SEO
    2. Social Media Management
    3. Email Marketing
    4. Content Creation
    5. Content Promotion
    6. Ad Campaigns
    7. Other
  16. Will you be redesigning your logo?
  17. Do you have a brand kit?
  18. Do you need any referrals for other marketing services?

    These questions can be asked once the client is coming onboard. It’s extremely helpful to have this basic Information upfront so it’s readily available when you need it.

  19. What is the business address?
  20. What is the business phone number?
  21. What is the main company email address?
  22. Has the business operated under any other names?
  23. Does the business have an abbreviated name that is used?
  24. What is the business tagline?
  25. What social media profiles have been set-up?
  26. Which social media profiles are actively used?
  27. Who is the current hosting company?
  28. Where is the domain registered?

    Now let’s manage their expectations. Many clients have some ideas or at least expectations in mind even if they’re not sharing that information. Let’s find out more.

  29. What do you like about your current website?
  30. What do you wish was different?
  31. Are there any features your website needs?
  32. Are there any websites that you like? If so, what specifically do you like about them?
  33. Who wrote the content for your website?
  34. Would you like to have a page to list bios and pictures of your team members?
  35. What sets your company / product / service apart from the competition?

    And lastly, let’s find out about their price points.

  36. How much does each product / service cost? 
  37. How often do customers buy from you?
  38. What is the average customer purchase value?
  39. What is the average customer lifetime value?

Try these out on your next project. Asking these questions not only builds trust with the client so they see how invested you are in getting to know them and the project, it also helps the project run smoothly and keeps those surprises from popping up!

If you haven’t already, download the PDF with these questions to keep handy for your next prospective client call.

Are there any other questions you ask clients? Let us know in the comments below.

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