What’s taught with regards to website design and experience tends to focus mainly on technical components. But is that what really matters most? Is it about the technical aspects of your website or should designers focus on how the message is conveyed to the visitor.
While the reasonable answer is “a little bit of both”, technical aspects are important because they make up the foundation of your website. But if you want to create a truly successful website, you need to focus on the user experience. Think deeply about what you want the visitor to take away from the site visit.
How do you want them to feel?
What should they know by the time they leave?
What action do you want them to take?
Remember, it’s not about you or your company. It’s about the user and their needs. Build your website around that and you’ll be on your way to success.
User experience is more important than technical aspects
- The message is more important than the delivery.
- People are more forgiving of bad design if they understand what you’re trying to say.
- Technical aspects can be fixed, but first impressions are everything.
- A good user experience will keep people coming back, even if the design isn’t perfect.
- In the end, people won’t remember how pretty your website was. They’ll remember how it made them feel.
Creating a successful website requires focus on the user experience. If you can provide visitors with an enjoyable experience, they’re more likely to come back and recommend your site to others. Here are some tips for creating a great user experience:
Make sure your site is easy to navigate and understand. Visitors should be able to find what they’re looking for quickly and easily. Also, it’s important to use clear and concise language. Avoid jargon and technical terms that might confuse visitors. Let’s not forget to provide helpful and accurate information. Make sure your content is accurate and up-to-date. Additionally, include customer testimonials or reviews. Positive experiences from others can help instill confidence in potential customers.
Creating a great user experience also involves creating visual interest. Use images, videos, and infographics to break up your text and add visual appeal. Make sure your site is responsive so it can be viewed on any device. And lastly, pay attention to the little things. Small details can make a big difference in the overall user experience.
Don’t ignore the communications aspect of web design
Most designer mistakenly focus on code, frameworks, and other technical aspects. This lack of focus on communication design means that many web developers don’t have the skills they need to create effective and user-friendly websites.
One way to improve the communication design skills of web developers is to offer education and training specifically in communication design. There are a few ways to do this, but one option is to create an online course that covers the basics of communication design. This course could cover topics such as typography, layout, color theory, and iconography.
Another way to improve the communication design skills of web developers is to offer education and training specifically in communication design. There are a few ways to do this, but one option is to create an online course that covers the basics of communication design. This course could cover topics such as typography, layout, color theory, and iconography.
Offering a communication design course online has a few advantages. First, it would be more accessible to web developers who might not be able to take an in-person course. Second, an online course could be more comprehensive than a workshop or seminar, and it could include interactive elements that help learners apply what they’re learning.
If you’re interested in offering an online course in communication design for web developers, there are a few things to keep in mind. First, make sure you have a good understanding of the topic yourself. You don’t need to be an expert, but you should be able to confidently teach the material. Second, consider using an existing course as a starting point. You can find many courses online that you can use as-is or adapt to your needs. Finally, make sure you have a plan for how you’ll promote your course so that web developers who need it can find it.
Next time, try having a peer review your web design and ask if the messaging is clear. Sometimes you’ll find its not a design issue but a copywriting one.
Good Luck!
