What good is an eye-catching beautiful website if it has no visitors? So, if you're not already, then it's smart to consider now that SEO is a part of web design and development process and not something that can be 'fixed' after a site has been designed.
To make your job easy, we've collected some of the best free SEO tools on the market that we hope you find useful too!
1. Google Analytics
Google Analytics is a multi-purpose tool, it helps you to understand your clients better. If you're creating an online business, you cannot ignore Google Analytics, especially in the Google-dominated era that we all live in. When you setup your website with Google Analytics, you can get a lot of valuable data such as the number of site visits, traffic sources, bounce rate, and location demographics.
2. Google Ads Keyword Planner
Using the right keywords in the basis of optimizing your website for better ranking on search engines. And what better tool to use for it than the Keywords Planner? This tool helps you with keyword research, discovering new keywords, and selecting the right ones for your business. It also gives you suggested bid estimates for each keyword, so you can determine your advertising budget.
3. Yoast SEO
One of the most popular plugins for WordPress websites that helps website owners to get more traffic from search engines such as Google, Yahoo, Bing and other search engines. The best thing about it, is that you don't have to worry about any of the technical settings, it does the work for you in the background.
As a web designer, if you're not familiar with SEO, it helps the users in keeping their content nice, easy to read, and most importantly it makes sure the search engines can find and understand their pages!
It has free as well as paid versions available. See Yoast SEO for WordPress here.
An all-in-one SEO tools designed by Neil Patel shows you how to win the game of SEO. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. It also helps you find the popular organic keyword phrases to write better content for your pages.
This tools also assists you with getting Backlinks - one of the most critical parts to Google’s algorithm. with Ubersuggest, you can see the exact content in your space that people are linking to. You then approach each of these sites and ask them to link to you.
5. Robots.txt Generator
Search engines like Google crawls the web pages using robots. The robots.txt file is a text file that defines which parts of a domain can be crawled by a robot. With this tool, you can generate a robots.txt file without having any technical knowledge. The robots.txt file can be used for WordPress as well as any other CMS.
Get free Robots.txt Generator here.
6. PageSpeed Insights
PageSpeed Insights is a free SEO tool by Google that analyzes the content of a web page, then generates suggestions to make that page faster. Access for free here. You can use the suggestions generated by this tool to help load your page faster and increase the performance score of your website.
Lighthouse is an open-source, automated tool that helps to improve the quality of your web pages, better quality web pages rank better on search engine websites. It has audits for performance, accessibility, progressive web apps, SEO and more. There are multiple ways to use this tool - from the command line, in Chrome DevTools, as a web UI, or as a node module.
Lighthouse is great if one is looking for a complete audit of your website's performance.
MozBar is an all-in-one SEO toolbar that gives you instant metrics while viewing any page. With this free browser extension, you can create your own custom searches, assess the Page Authority and Domain Authority of any site, find keywords and much more. Click here to download MozBar for free.
9. SEO Spider Tool
A free tool from Screaming Frog, the SEO Spider tool is a website crawler. It crawls the websites efficiently and generates data to help with onsite SEO. It can effectively find broken links, temporary or permanent redirects, duplicate content, generate XML sitemap, analyze meta data and much more.
Download SEO Spider for free here.
10. SEO Peek
SEO Peek is a free browser extension that allows you to get a quick peek into on-page SEO factors of the web page you visit in the browser with just one click. It checks the checks the Document Object Model (DOM) of a page, the HTTP status, response headers and so on. Free installation here.
We hope you will find these tools helpful to begin with the SEO of your website, there are more professional and advanced tools available in the market that one can use, but these are the best choices if you're just starting out and working on a budget. If you liked this post, don't forget to head on over to another of our popular post, "15 Most Popular Multipurpose WordPress Themes of 2021"