Tips to make sure your E-commerce website design is easy to navigate


If you’re thinking about an E-Commerce web development in Dhule, there are a few things you should make ensure that the website is easy to navigate. You should pay attention to all the details provided on the website. How a website appears and customers’ feelings about it will significantly impact it. Ensure your site is clean and clutter-free, with easy-to-understand labels and navigations.

Effective ways to make E-commerce website design looks more attractive:

I. E-commerce Product Page Design:

To make an effective E-commerce product page design, you should include a product overview, name or brand, price, and a short description of features: product photos, i.e., images to allow consumers to see the details of products better.

List of 8 e-commerce Product Page Best Practices

  • Use extensive and clear images
  • Ease navigation between pages
  • Create urgency
  • Jazz it up with videos
  • Compare Prices
  • Add trust badges and customer reviews
  • Keep The Stock Meter Updated And Prominent

II. Use of videos to promote:

The website must have high-resolution product images. Any blurriness or pixelation can make the customer think that the product is cheap and can drag the customer away.

III. Use of attractive product Image:

Videos are perfect for delivering a lot of information in a short amount of time. Videos in the online store to show the product practically in use can provide as much functional information as possible and convince the customers.

IV. Use of variety of images:

For online store development in Nashik, create photo galleries for each product so that customers can see multiple angles of each product. Customers can click through them, zoom in on a particular image, and see fine details. A pop-up box is a popular feature where visitors can get as close as possible, allowing pick up of a product and examining it closely before purchasing. The use of lifestyle images of people using your products or brand will have a positive impact on customers.

V. Be consistent:

Use consistent images across multiple pages that align with the look and feel of the rest of the website. It will keep everything looking clean and uncluttered. The main product image should be the same across all site areas, such as product highlights or in the featured items section.

Tips to make E-commerce website design easy to navigate:

I. Make It Easy for Users to Search Your Website:

Customers search websites because they are precise about what they want and the current page isn’t showing them the desired results. The better your e-commerce search engine displays the desired results, the more likely your visitors will purchase.

Ecommerce site search engines allow website visitors to query your database and pull up answers to questions about your products or services offered. The better the site search engine is configured, the easier it is for people to find the information they’re seeking in a self-serve fashion-without needing assistance from customer service and without having to leave your website. But it’s a unique tool to learn more about your customers and their behavior.

The data from your site search tool should tell you a lot about your customers, such as what words they use to find products and what items they’re most inclined to click on in search results.

II. Keep the website design simple and clean:

Most users form an impression by viewing only the landing page of your website. Graphic elements of your website must grab customers’ attention; if it seems unattractive, they will leave the website. You should structure your site without including lots of text, too much color and distracting ads. The homepage simplicity should make the customer know what your website is all about.

Concise messages such as “Check out what we have”; “here are some new arrivals” make them eager to search for your product. The homepage should be simple, quick and easy to load. Most users leave the website if the site page or image takes too much time to load.

III. Keep your products organized:

Keeping products organized makes it easy for the users to find the products they are searching for. You should keep the products in a tagged manner into specific categories. Categories should be easily seen through a menu bar to streamline the search process. It can also give users a glimpse into product categories they did not even know you had.

This e-commerce store should have multiple product categories on its menu bar. When customers click on one of these product categories, they can narrow their search with more specific options like product type or brand.

IV. Keep the users in mind:

Considering user preferences with every decision regarding your e-commerce website design would be best. Keep every detail of your e-commerce website design linked to every page, from product pages to their respective product images, which could contribute to and impact users’ purchase decisions.

Your website design should give the best impression to the users as much as possible. Have the user rate your site on usability, navigational ease, visual appeal, and overall satisfaction. A good user experience would turn visitors into customers and turn customers into repeat customers.

V. Allow users to filter products:

You can keep a “filter by” section on your webpage; web design tactics include a search bar on the top, a clickable logo, a view cart button, and some attractive deals that can make a beautiful E-commerce webpage.

Making filters of product features available can improve the E-commerce website design; allowing users to filter your products makes them search your product and website quickly, ensuring that the results are as close to the customers’ specific requirements. The most popular search filters include the product’s size, color, brand, and price.

VI. Mobile optimization:

Mobile optimization of your e-commerce web design is a must in adapting to any operating system or screen. While testing your website during the initial stages, view it from several devices and operating systems. Just make sure you’re CTA’s, image sizes and form fields work on all different platforms so that you don’t have to make separate mobile versions of your site for every other kind of device.

VII. Navigation Bar:

The navigation bar contains product categories and filters that users can quickly sort. Navigation is the most critical part of your E-commerce website design. Proper Navigation improves the overall revenue and sales of your website, whereas poor Navigation frustrates the users leading to a higher bounce rate. An e-commerce navigation bar helps users move from page to page to create a seamless shopping experience.

VIII. Social media links:

Make sure your website consists of social media links, which can boost the website’s search engine position ranking and encourage the customers to build long-term customer/brand relationships. Ensure the links open social media accounts in a new tab avoiding people leaving your website. Determining the best Shopify experts near me can be a daunting task that can help you take your business to the next level.

IX. E-commerce Checkout Design:

Keep an easy way to simplify the checkout process on your e-commerce website. A complicated checkout process leads to higher cart abandonment rates. Request only the most essential information like name, shipping address, and payment information.


Designing an e-commerce website with easy navigation makes the viewer’s journey familiar and more accessible. Ensuring that customers don’t have any issues while checkout or browsing around other pages converts passive shoppers into paying customers.

You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}