As a UX or UI designer, your focus is not only on designing an interface that a user can interact with but also optimizing and improving it. The primary responsibility of the designer is to present a pleasant visual experience to its users via an app, or a website. A website's first look is very important to build trust with its visitors so a designer's job is very important.
There are a number of principles that you must keep in mind while designing a website, these will help you to understand your users better, and retain them. Let's have a look at some of these:
I get it, as designers, we love our designs to be a visual treat, but a thumb rule to keep in mind while designing a website is that, you're designing it for the users not yourself. If the users find a website complicated to use, they aren't gonna stay on it for long or worse, not come back at all.
Avoid unnecessary elements, have clarity in your language and keep the interface simple for users to navigate through. If you're looking for inspiration, here are 20 Simple Website Examples.
As we've all heard time and again, that consistency is the key, and in the world of web design too this holds true. It simply means to use common elements in your design that the users are already familiar with. Navigation elements is one such example. Users know that the navigation menu that appears as a site header on their desktop, will convert into a hamburger ☰ in their phones. Thus, it won't be something new for your users and you can have their focus on the website's content rather than the design bit.
3. Page Layout
While designing a website, we often design one element after the other. The header, hero image, body, pricing table, call-to-action and so on. The website in totality is a sum of all these web elements but this is for the UI designer to know. It doesn't concern the users who visit it.
The page layout of each page in a website, must look like one entity, connected to each other logically rather than a sum of its parts. If you're just starting out, it would be great to use a multi-purpose theme on design projects. Here are 15 most popular web design themes of 2021.
A very important design principal to keep in mind as a UX professional is web design accessibility. It means to design and code the website in a way that users with disability can also use the website with ease. Here's a short video on Web Accessibility Perspective better understanding:
Fonts are very useful in setting the tone of a website. Won't it be counter-intuitive if you were to design a professional website for a business manager, and the font used through out the website is Comic Sans?
The use of different fonts, sizes and text arrangement on the website helps to improve its readability and creates an undertone for the brand. So, choose the fonts wisely!
6. Color Palette
Colors are not just esthetical elements, they are quite important in UX and UI design. Well-considered colors exude the emotions of a brand. They can even have an impact on the users' experience - positive or negative - towards the website.
A color palette is one of the most powerful tools in web design, when used wisely, they can help to attract attention, express meaning, create desire, drive conversions, and even earn a customer’s loyalty.
Last, but not the least - this is a very important concept for UX designers, "Usability Testing". It helps designers to understand how easy is it for the users to actually use their product by testing on real users. The usability tests take place with real users to measure how ‘usable’ or ‘intuitive’ a website is and how easy it is for users to reach their goals.
It is different from the traditional testing because it takes place with actual users or customers of the product.
We have consciously included only the fundamental UX/UI design principles in this post that will help UX/UI designers to avoid the common mistakes we often make while designing and making web a better place!