Having a large customer base is every business owner’s dream, and having a website is a good start to reaching that goal. This means the next thing to do is to figure out how to best drive traffic to it. Website traffic is important since the more people end up on your site, the more potential customers you have. However, there are currently 2 billion websites with about 400 million of them active. With such a staggering number of sites, you’ll need to work very hard to get your site noticed. So here are some ways you can generate traffic for your website:
Try paid ads
As the name suggests, paid ads entails buying ad space to promote your brand to a larger audience. Toolbox discusses different kinds of paid ads, such as banner ads -- which are mostly image-based ads that are embedded into another website. Search engine ads, native ads, and OOH and DOOH are other kinds of paid ads. But the most popular would be paid social media. Platforms like Facebook and Instagram let you create ads, boost posts, or even prompt users to like your page, helping you get more site visitors. Adjust your use of paid ads according to your goals. For example, search engine ads can result in more traffic to your site that will hopefully convert to more sales.
Maximize social media
Harnessing social media is a great way to be proactive, but it depends on your target audience. For instance, if you’re a corporate or business website, you may want to share your site on LinkedIn — where it has a higher chance of being noticed by industry leaders. But if you’re targeting younger, more tech-savvy demographics, Instagram is the place to be. You can share your latest blog posts and create various versions of it on your Instagram page. Posting consistently also gives your audience something to look forward to. To make things easier for you while you focus on your main site, you can use an Instagram scheduler. This tool not only helps you schedule posts in advance, but it also allows you to plan your visual strategy so you can create a cohesive aesthetic and brand across the web. Don’t forget to optimize your content for the platform, so your audience is more inclined to promote it.
Start a blog and become an authority
A blog can help promote your site, especially if you manage to increase your site’s ranking on search engines. It helps you become an authority in your field. Velocitize’s article explains that having a blog makes it easier to get exposure, and it gives you something to post about on social media. A blog is also a more flexible way to connect with customers. With a blog, you can talk about your products/services more in-depth and even share more information related to the industry your business is in, such as trends and other current events.
Prioritize your SEO
This goes hand in hand with starting a blog as it improves your site’s overall visibility and searchability. But more than that, Search Engine Journal states that organic search is usually the primary source of website traffic -- so ranking high in search engines will definitely work in your favor. Aside from content, good SEO also entails better user experience, such as fast loading times. A previous article titled ‘The Top 10 Elements of a Great Website’ lists other things that makes a great website, which can definitely boost user experience. SEO is relatively cheap, however keep in mind that it’s an investment, so you’ll need a lot of patience, effort, and commitment before you see it pay off.