28 Add-On Services to Upsell Web Design Clients

Web design is an excellent way to make money and you can run a successful business only providing that one service. At the same time, offering additional services is not only a great way to better serve your clients but it is also a great way to bring in some additional revenue. 

This can help you expand your business, build a team if you want and increase the value of your business.

Here we’re going to look at 28 additional services you can offer to new and current web design clients.

1. Graphic Design

It’s common for clients to think as a web designer you can also be a graphic designer. As you know, those skills don’t always go hand-in-hand. If you do have an eye for creating graphics, this is an easy opportunity to be able to create graphics the client needs outside of just their website. This may be graphics for social media, to include in their content or other online promotions.

2. Logo Design

Have you ever had a client come to you with an absolutely awful website and they excitedly tell you how they want a new website designed? You’re all excited and ready to help them create an amazing website when they drop the bomb that they want to use their existing logo that was designed in 1992.

I don’t have to tell you how a logo is going to dramatically impact the look and feel of a website and what it will do for the company as a brand. This is a natural opportunity to be able to offer logo design to your clients who need an update.

3. Print Design

Since web design is part of a full marketing funnel, some businesses also operate offline and need to incorporate print materials to advertise their business offline.

If you have an eye for design or want to work with someone who does, this is an opportunity to offer additional services such as brochure design, business card design, postcard design and other materials a client may need.

4. Reputation Management

According to research, 82% of consumers read online reviews for local businesses. On top of that 45% of consumers say they’re more likely to visit businesses that respond to their negative reviews. 

This means reputation management should be an ongoing service that is provided in order to respond to both positive and negative reviews, increase the likelihood of new sales, engage with past customers as well as potential customers, increase rankings in Google’s local listings and overall improve the business’s reputation online. 

Simply put, the more positive reviews a business has, the more growth they are going to experience. 

Use the free Google Review Link and Place ID Generator to help businesses earn more reviews. This tool can also be used within the other services, like email marketing, we share in this list.

5. Analytics Analysis 

A service many web designers do not consider providing but should, is analyzing a website’s analytics and making recommendations based on that data.

Many web designers create a website simply to look good and don’t consider how the website is going to help the business increase their leads, customers and sales. When you take the time to look at the website analytics you’re going to find information like:

  • Which pages are viewed the most
  • How long visitors spend on the website on average
  • How many visitors complete an action the business wants them to (subscribe to a newsletter, make a purchase, fill out a form, etc)
  • How visitors are finding the website
  • And a lot more

By reviewing this type of information you are able to provide specific recommendations to the business on how they should better set up specific pages to convert, if their copy and calls to actions are having the effect that they hope and overall is helping them increase their revenue.

This is a service that can be provided on a monthly or quarterly basis where you sit down and analyze data analytics and then present your findings to the client.

Perhaps the best part of this particular service is that when you present your findings your client is likely going to ask you to do the work to make the improvements…at any additional cost of course!

6. Conversion Rate Optimization

While as web designers we do our very best to predict how users are going to interact with a website, there is no guarantee. This is where conversion rate optimization services come in.

The vast majority of business owners, especially those who primarily operate offline, have no idea that web pages can be split tested in order to improve their conversion rate.

This is an opportunity for you to help a business decide which variables should be tested, what goals they are working towards, implement the necessary software to run tests, analyze the results of the test and then make the necessary changes to the website based on that data.

7. Content Creation

Businesses have a lot of content that needs to be created.  The problem is most businesses don’t have the time to do this. This is an excellent opportunity to be able to provide content creation to help them save a lot of time while still building their brand.

Some types of content you can consider offering are:

  • Website copy
  • Automated email series
  • Weekly emails
  • Blog content
  • Videos and / or video scripts

8. Content Promotion

The truth is content works best when it is promoted. It’s all that promotion that actually takes a quality piece of content and drives a significant amount of traffic and leads to the business.

Experts say you should actually spend more time promoting content than you do writing it in order to maximize the benefits of every single piece of content that is created.

The whole thought of create it and they will come is just not reality.

If you serve a particular type of client, you will become familiar with how and where to promote content to see the best results.

9. SEO Copywriting

There is definitely a difference between creating blog content and SEO copywriting. Proper SEO copywriting is about finding a balance between creating content that will rank in search engines, is likely to be clicked on when seen in search results and helps persuade a visitor to take the desired action step wanted by the business.

SEO copywriting is definitely a skill that needs to be learned and many people don’t take the time to learn this properly. If you spend time learning about SEO copywriting, this will not only help your client but it will benefit your business as you have an additional service and something that is extremely valuable for your clients.

10. On-Page Optimization

As a web designer you may not be familiar with SEO or want to provide the service. The fact is, even understanding one piece of SEO like on-page optimization, will help your clients see better results and set them up for success in the future.

Luckily for you on-page optimization is rather easy.  Here we share 23 SEO Tips for Web Designers so you know exactly how to best optimize your clients web pages.

11. Search Engine Optimization (SEO)

If you would prefer to provide complete SEO services to clients, this is an excellent way to build recurring revenue into your business.If you do not want to learn or to provide SEO yourself, you can partner with someone else to do the actual SEO work for you.

RELATED POST: 23 SEO Tips for Web Designers

12. Email Marketing

Email is one of the best ways to get in front of potential customers however, many businesses are not taking advantage of this. Some businesses understand the importance but don’t necessarily have the time to create effective email marketing campaigns to send to their subscribers.

As a web designer you can help them create an email template that will resemble their website and send email subscribers to the website to further engage with them, educate them and help them take the next step in the sales funnel.

13. Email Automation

With email being such an amazing way to nurture leads and turn them into paying customers as well as repeat customers, working with a business to help them set up an automated email series to continuously engage with leads and current customers will help them to increase their revenue.

There is no shortage of studies showing just how powerful email is and by using automated emails, a business is able to guide an email subscriber through their sales funnel and make sales along the way. This will help them to automate some of their sales funnel so while they are working with other customers they are at the same time emailing to nurture the new leads that are coming in.

14. Social Media Management

I’m sure I don’t have to tell you the importance of social media for businesses these days. Many businesses set up a basic profile on several of the popular social media sites, many of them do not properly complete their profile in a way that will convert customers and do not create regular engaging and educational posts to nurture potential leads.

As a web designer you can help the business create regular social media posts, a social media content calendar and help them to build followers.

15. Pay-Per-Click Ads 

For clients who want to see immediate results in terms of leads and sales, paid ads may make the most sense. A good place to start is with Google Ads or the less competitive Bing Ads.

16. Facebook Ads

Many businesses are turning to paid social media ads which give you the opportunity to help your clients increase leads and sales through Facebook ads

Facebook allows advertisers to promote to people in specific locations, who have specific interests, age range, gender, etc. making it much easier to attract highly targeted leads.

17. Instagram Ads

Instagram is the fastest growing social media platform and is expected to reach 112 million users in 2020. This means Instagram is not a platform to ignore.  On top of that, Instagram and Facebook are connected which is even more of a reason to consider Instagram ads.

If you will be using Facebook ads, you are able to have the ad appear on Instagram by simply clicking a checkbox in the Facebook ad setup process.

Instagram ads will help businesses not only build brand awareness but it will increase customer satisfaction and help them target the most qualified leads. Especially if competitors are not currently advertising on Instagram, this can be a low-cost way to get in front of potential leads.

18. YouTube Ads

Whether designing a website or any other method you’re using to get in front of more traffic and leads, it is important to consider not only the life cycle of a potential customer but also how they like to consume information.

 While it can feel natural to create blog posts and engage with potential customers in that way, many customers like to consume information differently.

With YouTube being the second largest search engine reaching over 1 billion people every single month, this is a way to generate leads from clients who may not be accustomed to clicking on paid ads or reading blog posts. 

One of the biggest benefits of using Google AdWords for video is that you’re only paying for engaged views which means the viewer has to watch the ad for at least 30 seconds in order for you to be required to pay. This makes it much more likely you are paying for those who are most interested in the services or products being promoted.

19. Video Creation

Whether the business wants to consider YouTube ads or not, they may consider creating a YouTube channel to highlight their products, services, staff, involvement in the community and many other relevant topics to promote their business.

This is a great way to organize content that can be viewed for many years to come and build up a nice library of videos for new potential customers to see. 

Video can be with a person from the company on camera, a customer on camera or simply a video without anyone on camera using a voice over.

20. Local Ads (link to Udemy course)

Google local ads are a very easy way for certain local businesses to be able to pay Google for a top listing. This is going to help drive more leads without having to dedicate months and months of work in order to improve their local listing rankings in order to be found.

Google Local Ads are easy for a web designer to set up and it will take work off of the business owners plate.  Being knowledgeable about Google local ads (which doesn’t require much time to learn), will also help you better advise your clients to decide if Google local ads make sense for their business.

21. Listings Creation & Management

If you work with any local businesses, Google My Business is a big deal. This allows businesses to rank in the local listings that appear in search results, answer questions from customers,  respond to reviews, view local analytics and create posts to engage with customers. 

Look for businesses who have not claimed their local listings or we have not fully optimized their listings to help them convert more searchers into paying customers.

Use this free Local Listings Health Scanner to see what work needs to be done.

22. Photography

Do you work with businesses whose images are everything? Businesses with e-commerce stores, restaurants, bakers and others rely on how visually pleasing their work is in order to attract new customers.

If you have a good DSLR camera or a strong interest in photography, this can be a really fun way to supplement your income, better support your clients and get you out from behind the computer more.

If you are not familiar with photography or want to learn more about a specific type of photography such as food photography for example, there are plenty of excellent courses you can take at your own pace on Skillshare.

RESOURCE: ? Get 2 Free Months of Unlimited Classes at Skillshare Here

23. App Development

Apps can work hand-in-hand with a website by creating engagement, brand awareness and driving traffic to the website. When considering whether or not a business should create an app to go with their website, it is important to understand what their goals are. For instance, they may be interested in:

  • More sales
  • Engaging with potential customers
  • Retaining existing customers
  • Generating more website traffic

Based on the businesses goal, the app can be designed to help them reach that.

24. Branding

Branding is a way to further help a business design a cohesive identity online that includes their website, advertisements and other materials. This considers images, phrases, the logo, maybe even colors that represent what the business is about, experiences with the business and a general representation of the business.

Working on branding before designing a website will help ensure that the website is going to be just one piece of the overall marketing funnel for the business that will work cohesively with the other parts. 

25. Growth Strategist

As a growth strategist, your role is more of a consulant. You will not only look at the business website but you will look at the business as a whole to provide recommendations and strategies for helping them grow the business.  This can incorporate many of the services that are shared here and the business owner has the option to either take your recommendations and Implement them on their own or to hire you to do it for them.

Working as a growth strategist is also a great way to make affiliate commissions by making specific and personalized recommendations.

26. Marketing Automation

The beauty of marketing automation is being able to engage with potential and current customers while at the same time not having to spend extra time doing so.

Once marketing automation has been set up for the most part it tends to run itself. Here are some examples of marketing automation that you could set up for a website or business:

  • Re-engagement emails with past customers
  • Continue shopping or checkout reminder emails
  • Discount triggers 
  • Workflow automation (check out Hubspot’s Workflow Tool for this)
  • Survey and feedback emails or texts
  • Review and testimonial emails or retargeting ads
  • Birthday emails, cards or phone calls
  • Automated email nurturing series
  • Messenger bots

27. Live Chat

For some businesses, such as those with e-commerce stores, rely heavily on their online stores for revenue. One of the fastest ways to increase sales from a business with existing traffic, is to implement a live chat feature. This feature will instantly connect a website visitor with a representative from the company who is able to help answer questions about products, shipping or any other questions a customer may have before making a purchase.

Having live chat also is a huge trust factor and customers like to know they are able to reach the company even if they do not need to before making a purchase. 

There are many reputable live chat services that only take a matter of minutes to set-up.

28. Productivity Services

What business owner isn’t short on time and wouldn’t love some help being more productive?

This is exactly the role that you can help with as it’s hard to run a business, be efficient and stay organized.  Productivity services will look at the business as a whole to see what tasks are being done, the results of those tasks and how to overall operate in a more efficient manner so that more results can be achieved with less time.

Often, this will be an opportunity to connect the business with software and tools that will help them better collaborate and communicate with their team and customers to get work done faster.

Such tools include:

  • G Suite for workplace collaboration, storage & communication 
  • Microsoft 365 for document management & collaboration
  • Asana for task management
  • DropBox for file sharing
  • Hootsuite for social media scheduling
  • Google Calendar
  • Betterteam to send job posts to over 100 job boards

Where to Go From Here

I can’t stress enough the importance of not implementing all or even many of these services at once. To be the most successful start with 1-2 additional services that you would like to offer your clients. Start offering those services, getting good at what you offer and build up proof of what you can do. Once these services start to bring in a good source of additional revenue, then you can look to add one to two additional services.

This will help you be more successful at each of the services you offer. It also is going to help make your business look innovative to your clients as they see you are continually growing and that they can continue to grow their business alongside yours.

Which Services Do You Offer?

Which web design relevant services do you currently offer to clients? Are there any new ones that you’d like to add? Let me know below in the comments.

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