8 Tips for Writing a Web Design Case Study that Lands New Clients

8 Tips for Writing a Web Design Case Study that Lands New Clients

Web design case studies are an excellent way to show off your work. They’re also a great way to land new clients, if you do it right! In this blog post, we’ll discuss 10 tips that will help you write web design case studies with the intention of getting more business. If you follow these guidelines, you’ll be able to generate more revenue and grow your client base in no time!

Wait! What’s a Case Study?

A case study is a type of marketing deliverable that presents your work in an exceptional way to show prospective clients what you’re capable of. It’s not just about showcasing the final product, but also explaining the process behind it so other web designers can learn from you and apply these techniques to their own projects.

Case studies are powerful tools for boosting website traffic because they tend to rank very well on search engines like Google due to keyword optimization (keywords included throughout the post) – which means more people will see them! They also provide prospects with valuable insight into how you approach design challenges as well as highlight some notable past accomplishments. In short: if done right, this document could lead directly to new business opportunities!

So where do we start?

Research Your Prospects & Target Market

The very first step when writing a web design case study is to understand the people you’re targeting and their needs. It’s not enough to simply create a document that showcases your talents; it must also serve its purpose by helping prospective clients achieve what they want in order for them to see value in hiring you or buying your service(s).

Write an Attention Grabbing Title (and Sub-Headings)

An effective title should be short, catchy and convey exactly what the prospect can expect from reading this content. Whenever possible, try using numbers within titles – such as “11 Ways Designers Can Create Winning Case Studies That Attract New Clients” – because studies have shown that these are more likely to be clicked upon.

If your design is for a website, try including the domain name in the title so people can quickly identify if this document applies to them or not – e.g., “PlumbingSuppliesUSA Case Study.” You should also use sub-headings throughout your case study at regular intervals because they break things up nicely and make it easier for readers to digest information. They’re especially helpful when you have multiple points that are different from one another (e.g., tips vs best practices).

Place Keywords Strategically Throughout Your Content

Keyword optimization ensures that search engines will pick up on relevant keywords and help web designers find what they’re looking for faster by ranking their content higher than other search results. If you’re unsure where to place these words, use a tool like Moz’s keyword research tool (or Google Adwords) and see what local search volume is for each phrase as well as how competitive the SERPs are – this will help you determine if it makes sense to include them or not.

Don’t Be Afraid of Numbers!  When writing web design case studies, numbers are your friends because they break up text nicely while providing readers with digestible bits of information that can be referenced at any time. For example: “There are five types of website layouts every designer should know about…” vs “Website designers must understand different layouts in order to create effective websites.”

Speaking of… Create Flow & Organization With Your Content

Having a logical sequence to your web design case study makes it much easier for people who are reading this content as well as those that work with you on the project. In order to achieve this, structure all of your points/tips/best practices in an organized manner so readers can quickly find what they’re looking for and refer back to something later if needed. Here’s how I would do it:

“Tip #01 – Start With Your Headline

Tip #02 – Bullet Pointing Best Practices  (your tips)

Tip #03 – Another Bullet Pointed Best Practice (and so forth…)”

It’s important to talk briefly about why you’re writing this content and what specific objectives are being accomplished (don’t forget that CTA at the end!). This is essentially an opportunity for readers to leave with a solid takeaway from reading all of these tips which can then lead into future opportunities – i.e., working together or purchasing your service(s).

From a web design perspective, case studies are a great way to share your expertise and showcase you style in completed works. More often than not, web design case studies are used as part of marketing plans or proposals but they can also be included within portfolios. Keep in mind, these don’t just have to be PDFs or PowerPoints, a solid site demonstrating your portfolio is probably the best way to go.

Examples of good case studies

Good case studies are very action-oriented and leave the reader with a solid takeaway. They’re not “how to” guides that walk through everything step by step because web design case studies are typically geared towards existing clients who already have this information in their heads – they just want confirmation about what was done well (and how it can be improved).

8 Tips For Writing a Good Case Study

  1. Use numbers to break up text and make it easier for readers.
  2. Organize your points/tips so they flow nicely – this is especially important if you’re writing on behalf of a client that had multiple objectives.
  3. Make sure the conclusion contains an actionable takeaway or call-to-action (i.e., “Let’s Talk!”).
  4. Write about why you’re doing this case study in particular, who will benefit from reading it, etc… This can often times become the content title as well!
  5. Be very clear with what was done (and how) but also include any best practices within these web design tips at the end of each point to drive home credibility & expertise.
  6. Include some photos here & there if possible – they help break up the reading and will also provide your client with some social proof.
  7. Include a brief bio about yourself and don’t forget to include your contact information.
  8. Conclusion & Call To Action Don’t forget about the conclusion! It may seem like a no-brainer but many designers end up leaving off this all-important section.

There’s more to landing and serving web design clients than just case studies…

  • Cold outreach strategy
  • Booking client calls
  • Closing sales
  • Operations (a well established operation will ensure you keep more of the money that you make)
  • Accounting
  • Growth strategy

These are just a few of the important steps to consider when building your web design agency. We’ll touch more on each of the above mentioned components in a future post so stay tuned.


You should now have enough information to develop a great case study and turn those potential clients into paying ones. The process is simple once you understand how to build a case study. Thank you again for reading and please let me know what specific questions you have about how to start your own web design agency.

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